Most likely luxury perfect cup of tea company value

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Reference no: EM132168140

1. Which of the following is most likely the luxury "Perfect Cup of Tea" company's value proposition?

A. We charge a premium for our tea.

B. We target consumers with exquisite taste.

C. We have the largest tea distribution network.

D. We have a history of making tea since the early 1900’s.

E. We offer a loyalty program for our consumers.

2. The segmentation and targeting of markets significantly influences all of the following in organizations except:

A. Product strategy

B. Pricing strategy

C. Communication strategy

D. Sales force strategy

E. All of these are significantly influenced by segmentation and targeting

3. When entering international markets, organizations must decide on how many resources to commit, and how much control they need over their brand in these markets. _____________________________ involves offering a complete brand concept and operating system for a fee.

A. Exporting

B. Licensing

C. Franchising

D. A joint venture

E. A direct investment

Reference no: EM132168140

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