Most likely example of business promotion tool

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Reference no: EM132152378

1) Which of the following is most likely an example of a business promotion tool?

A. free DVD for customers who purchase a new television at a retail store

B. trade fair showcasing a new audio system developed by an electronics firm

C. sweepstakes program inviting customers to enter for the chance to win a new car

D. toaster being sold at half its list price for any buyer who purchases a food processor

2) How has the National Do Not Call Registry changed the telemarketing industry?

A. Telemarketing is no longer used by small and medium sized companies.

B. Telemarketing has replaced direct mail and personal selling because of low costs.

C. Telemarketers are more effectively developing relationships with new customers.

D. Telemarketers are more effectively managing relationships with existing customers.

3) Which is WRONG with regard to global marketing:

A. global companies use resources gained in one country to fight competitive battles in other countries.

B. by making products in several countries, a firm can avoid costly import and export barriers.

C. strategic alliances are the best way to overcome differences in country culture and organizational style.

D. direct investment in a country results in better relationships with government and customers than does exporting.

Reference no: EM132152378

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