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You are the global sales director. one of your most important key account is a customer based in Korea. Your Key Account manager for this customer is based in Poland and is a lady. The customer has a manufacturing site in Poland, and it is here that you do most of your business, but occasionally it is necessary to speak with the people in Korea. the customer has made it clear over time that while in Poland is not such an issue, in Korea they prefer to meet and deal with men, there have even been occasions when meetings have been cancelled because the KA manager was a lady, though other reasons were given at the time. You are doing well in Poland but to do even better, and to translate this success to other sites in other countries, it will be necessary to have more contact with the bosses in Korea. Your KA manager is unquestionably your most competent person, your most globally experienced person, and in any other circumstances your'e automatic first choice for the task, but what would you do in this case?
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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