Most fashion-sensitive items manufactured in-house

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What is the logic behind Zara’s decision to manufacture some items in-house whereas outsourcing other items? How does this decision contribute to Zara’s capability to adapt to changing consumer demand during the season? Why are the most fashion-sensitive items manufactured in-house? How can Zara be a fashion follower yet sell "state-of-the-art" fashion? How does Zara manage to compress cycle times?

Reference no: EM131001961

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