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(1) Can a business be successful without advertising? Why or why not?
(2) Some marketers believe the Internet will become the most effective avenue for marketing products to consumers. Do you agree or disagree? State why you agree or disagree.
(3) Why are organizations shifting from specialized to integrated marketing communication (IMC) strategies?
(4) Give your perspectives on the Future of Marketing. Include in your discussion the future of marketing metrics. What do you think about the QThru App when checking-out at the grocery? Would you use this app? Why or why not?
Due to the significant impact of culture in the business environment, conduct a cultural analysis of Japan. In this discussion, you will work on the following critical elements: Values and Communication and Business Etiquette. What risks or opportuni..
Financial reports of different firms vary according to the dissimilar categories of costs involved in their business process.
Your entire project team of five people from her personal computer complaining about low wage, forced overtime and lack of understanding about work-life balance
Identify an unethical behavior for each of the five major topics in this chapter, and indicate which ethical principle (see Chapter 1) each violates.
Are discount rates constant? Should we use the same discount rate for different decisions, or are there situation-specific rates?
Which of the following is an example of a BATNA of a union negotiating with management?
Compare and contrast the advantages of and problems with electronic mail, other verbal communication media, and nonverbal communication. Give an example that did or could apply in real life.
Explain how a street-level bureaucrat, in implementing public policy may actually be “making “ policy.
Summarize the context of the ethical dilemma with specific facts (who, what, where, when, why).
Outsourcing and Vertical Integration at Apple-What are the advantages and disadvantages to Apple of outsourcing its production to factories in China?
What you give explanations on "Resource and Capability" on determining on the competitive power of a company with examples?
Describe specific experimentation and observational methods that could be used within your discipline to gather data. Include your rationale.
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