Reference no: EM132152489

1. Sarah noticed that whenever she told her employees that they needed to improve customer service, they paid little attention. She had the strong impression that they thought they were doing a good-enough job. In this particular instance, which of the following tactics would be the most effective at breaking their complacency?

A. Encouraging them more when she sees them doing something right

B. Talking even more specifically about the organization's weaknesses

C. Backing up her points with general principles rather than data

D. Putting them in direct contact with unhappy customers

E. Making the performance goals easier to attain

2. Imagine you are involved in raising money for a good charitable cause and have decided to raise funds from Southeast campus through a variety of activities such as a) bake sale; b) car wash, and c) selling any other ‘legal and ethical’ products around the campus.

Value proposition of your products

Pricing of the products based on any segmentation-targeting-positioning strategies

Distribution strategies in order to reach every corner of the campus

Other retailing-type you would like to employ for maximizing your market reach and increasing your revenues for a charitable cause.