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Implementing change is often one of the most difficult aspects of organization management. Imagine that you are the CEO of a large corporation, and your legal advisors have just informed you that the federal government has passed a new law that will affect every employee’s health care coverage. Using this example, discuss the forces that most likely spurred the organizational change and identifying some reasons why employees might resist this change.
In competitive tactics, a good example of channel blocking would be:
Many countries are considering a movement toward universal health insurance. Imagine you’ve been asked to give the Indonesian government advice about whether to move forward with their plans to implement universal health insurance. Discuss the ration..
Explain the concept of quality function deployment
A large academic medical center was interviewing candidates for the position of marketing director.
Amazon competes in a number of industries with a variety of companies. Who do you think will prevail in the long run? Why?
Vail is a ski resort in Colorado. During their busy period, one of their high-speed quad chair lifts unloads 1470 skiers per hour at the top of the slope. (FYI, a quad chair lift can carry four skiers per chair; a high-speed system can temporarily de..
Forget for a moment that planning the marketing strategy is equally as important as implementing the marketing strategy. What arguments can you make for one being more important than the other?
1 What is the important starting point in developing a capacity plan?
In developing an organizational climate that supports innovation, management often overlooks critical issues. This is true especially when setting up and nurturing communication networks.
Apex Vacuum, a family-owned manufacturer of budget vacuums, has grown exponentially over the last few years.
Read the mini-case study from Katz and Green's Entrepreneurial Small Business (2011): Phionia's Finicky Feline Gourmet Cat Dinners.
Explain the importance of fully understanding the meaning behind a technology's learning curve.
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