Most appropriate for krispy kreme liquidity

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Reference no: EM132282977

1. Assuming Krispy Kreme is currently located in the Competitive Quadrant of a SPACE Matrix, a 40 percent increase in coffee prices would likely have what effect on the vector?

A. A move closer to the Aggressive Quadrant B. No effect C. A move closer to the Conservative Quadrant D. A move closer to the Defensive Quadrant

2. What rating would be most appropriate for Krispy Kreme's liquidity on the FP axis of SPACE analysis? A. 5 B. -1 C. -5 D. 1

3. Krispy Kreme likely has a competitive advantage over rivals in on what area?

A. Hot doughnuts. B. Wide array of sweets C. Sausage and ham biscuits D. All of the above

4. Areas included along Krispy Kreme's value chain would be:

A. providing droughts to grocery stores. B. frying doughnuts. C. Doughnut Theater. D. All of the above

5. Which factor(s) could be appropriately included on Krispy Kreme's value chain?

A. Flour B. Sugar C. Oil D. All of the above

6. It appears from Krispy Kreme's strategy that it is strengthening its uniqueness by focusing increasingly on factory-type stores. True False

7. Which circle would be the largest for Krispy Kreme when constructing

a. BCG A. Europe B. Asia C. The United States D. Middle East

8. The largest single pie slice for Krispy Kreme when constructing an IE Matrix would? be:

A. domestic franchise.

B. company stores.

C. international franchise.

D. KKD supply chain.

9. Where would the relative market share position for Krispy Kreme's coffee sales be in relation to Starbucks on a BCG Matrix?

A. Above Starbucks

B. Right of Starbucks

C. Left of Starbucks

D. Below Starbuck

10. To the extent consumption patterns are different in the regions where Krispy Kreme operates, there would be a decreased need to perform multiple IE Matrices for each region.

True

False

11. Based on Krispy Kreme's stated strategy in the case, if the firm were to perform an IE matrix with the following, which sales medium would be most likely move up and to the left on an IE Matrix 3 years into the future?

A. Wal-Mart stores

B. On-premises sales

C. Grocery stores

D. Convenience stores

Reference no: EM132282977

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