More refined market segmentation schemes fueled

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With marketers, increasingly adopting more and more refined market segmentation schemes fueled by the Internet and other customization efforts—some critics claim that mass marketing is dead. Others counter that there will always be room for large brands that employ marketing programs targeting the mass market. Take a position: Mass marketing is dead versus mass marketing is still a viable way to build a profitable brand.

Reference no: EM131095611

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More refined market segmentation schemes fueled : With marketers, increasingly adopting more and more refined market segmentation schemes fueled by the Internet and other customization efforts—some critics claim that mass marketing is dead. Others counter that there will always be room for large bra..

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