More parties with unsatisfied needs

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In order for marketing to occur we need to have two or more parties with unsatisfied needs, we need to have the desire and ability to satisfy these needs, and we need a way for the parties to communicate. For this discussion, identify the various parties' needs and abilities to fulfill their needs concerning the following products:

a wearable computer (Google Glasses)

a mid-calorie soda (Pepsi). Please explain for me in details with sources.

Reference no: EM133397349

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