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1. Why is observation becoming a more important component of consumer research? Describe two new technologies that can be used to observe consumption behavior and explain why they are better to use than questioning consumers about the behavior being observed.
2. Write a 250-word essay that includes the following points:
Describe the strengths, weaknesses, opportunities, and threats facing Best Buy today.
If you were CEO, what strategies would you put in place to ensure Best Buy’s success well into the future?
3. Define unfair labor practice (ULP), Both management and labor can commit an ULP. Discuss which labor law was passed first to cover ULPs by whom. Why there was a second labor law passed which covered ULPs?
Consider the following sales and operations planning (aggregate planning) problem.
A manufacturer sells a product in two regions. Weekly demand in each region is Normally distributed with mean 1,000 and standard deviation 300.
What is the average customer waiting time if customers stand in line for any of the 3 cash registers in a single queue operating on a first-in-first-out basis?
State the benefits and costs of voluntarily adopting hiring and promotion practices designed to diversify the workforce.
Discuss the relative merits and demerits of Rating vs. Ranking scales. Summated vs. Cumulative scales. Scalogram analysis vs. Factor analysis.
Develop a forecasting model using regression analysis, justifying its selection over other techniques, and project attendance through 2019.
Defenses to Negligence Analyze and apply a relevant consumer protection statute identified under “Consumer Protection”
Discuss the importance of metrics. Discuss/assess at least five metrics to measure marketing strategy
Develop a single comprehensive security and loss prevention plan applicable to all three (3) stores.
Discuss how brand building is changing as marketing moves from the consumer era to the relationship era.
Provide your rationale as to whether or not the use of data analytics would help each of the companies accomplish its goals.
Why are information systems vulnerable to destruction, error, and abuse? Describe how you would prevent hacking of a system.
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