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Enthusiasm is one of the more important attributes sales executives look for in new salespeople. How would you measure or determine whether an applicant possessed enthusiasm? If an applicant lacks enthusiasm but shows positive interest in sales, would it be possible to teach enthusiasm? The word Enthusiasm is defined by an intense and eager enjoyment, interest or approval. When someone is enthusiastic their zealousness for whatever they are talking about should rub off on the person they are talking to. Enthusiasm is one of the greatest tool a sales associate can possess. When yielding the power of enthusiasm it can gain the buyers attention and cause them to be just as enthusiastic about the product of interest as you the seller would be. This tool can also cause the buyer to believe the same way you believe through the passion one sets forth through their tone, body language, eye contact, and a warming spirit the associate brings to the buyer. When educating the customer it will be your enthusiasm that would gain their attention and interest. So, as a sales executive interviewing an applicant it is very important to seek to find some of the attribute to let you know if they are enthusiastic. The way I would measure or determine that factor would be if the applicant can first capture my attention, keep my attention, give me a cause of excitement, and finally if they are memorable after the interview and how they made me feel when we talked. Were they a good communicator, were they eagerly interested. These are just some of the ways I would measure it. Although if a person is truly knowledgeable in sales though seemed optimistic I do believe there is a way they can gain enthusiasm. That way is through being surrounded by other enthusiastic people and maintaining a good quality of work life at the work place. To where the their passion and eagerness is brought forth genuinely and not forcibly.
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