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Hershey Company Wants to Enter Africa. Help Them.
Purpose
More and more companies every day decide to launch operations in Africa. Hershey Company sees millions of people with a sweet tooth in Africa. Research is necessary to determine the best strategy for being the first mover in many African countries.
Instructions
Step 1 Print a map of Africa.
Step 2 Print the demographic data on eight African countries.
Step 3 Gather competitive information regarding the presence of Mars candies and Nestlé in Africa.
Step 4 Develop a prioritized list of eight African countries in which you would recommend Hershey build distribution warehouses. Country 1 is your best, and country 2 is your next best. List in prioritized order three cities in each of your eight African countries where you believe Hershey should focus distribution and retail efforts. Justify your choices.
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