More brands emulate virgin brand-building programs

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Reference no: EM132163221

Please answer all questions associated with the discussion. Some are opinion-based and just require that you weigh in with your thoughts or perspective.

(Note: Do not attempt to solve if you cannot answer all)

Subject: Create a brand identify for Virgin Atlantic Airlines:

1) Are there potential dimensions, such as high quality and superior service, that are inconsistent with its personality? If so, how is that handled?

2) How has the identity been brought to life?

3) What are the proof points?

4) Why don't more brands emulate Virgin's brand-building programs?

Reference no: EM132163221

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