Reference no: EM132921527
Marlboro Man: a very successful advertising campaign over decades Unfortunately, a number of Marlboro 'men' have died of smoking-related illnesses! Tobacco is legal but potentially dangerous. Smoking causes about 19000 deaths per year in Australia. Governments have used many policies to reduce harm,
e.g.:
• high taxes on tobacco.
• prohibitions on smoking in public/work places.
-anti-smoking media campaigns.
• restrictions on the marketing of tobacco products to under-age and anti- smoking campaigns in primary schools.
• legal actions in USA for health care costs incurred by state governments: settled in 1998 for $206 billion.
-Smoking rates in many developed countries down 50% in last 30 years. -Multinational tobacco companies now focused more on developing countries with weaker regulations and larger populations. These countries will have large mortality & morbidity rates in the future.
Tobacco highlights the tension between profit (and tax revenue), free speech, and product quality/safety. Additional resource read pgs 201-203 textbook
https://theconversation.com/australias-decisive-win-on-plain-packaging-paves-way-for-other-countries-to-follow-suit-140553
https://www.health.gov.au/health-topics/smoking-and-tobacco/tobacco-control/tobacco-plain-packaging
1. Consider the morality of the Marlboro campaign that was discussed above or with extra research. Your response should comment on the following potential contradictions; the obligation we all have to prevent harm and suffering and the value we all place on the freedom of expression and freedom of choice.