Reference no: EM131039800
Question:
Read the following article from AsiaOne. Breadtalk says sorry for 'freshly prepared' drink
Confectionery chain BreadTalk has pulled its soya bean drink from its shelves, after a photograph showing an employee filling up plastic bottles with Yeo's brand soya bean milk made the rounds online.
The post, which has gone viral since Sunday, claimed that the chain was selling the packaged soya bean drink as "freshly prepared".
When contacted, BreadTalk admitted that the drink was from a Yeo's packet, and that it buys the drink in one-litre packs from Yeo's in bulk. The company then repackages it into plain plastic bottles with the words "freshly prepared" on them, seals the bottles and sells them at its stores.
The problem, said the BreadTalk spokesman, arose after the chain used the bottles with "freshly prepared" labels to package the soya milk. The bottles are also used to package fresh juice for sale.
"We have heard our customers' feedback about our bottled soya bean milk," she said. "We would like to apologise for any misaligned presentation or wrong impressions created, and clarify that it is never our intention to mislead."
Source: Jessica Lim, My Paper, 5 August 2015 https://news.asiaone.cominews/singapore/breadtalk-says-sorry-freshly-prepared-drink
(a) Explain what ethical lapse is. Has an ethical lapse occurred in the scenario? Support your answer with facts from the scenario.
(b) Explain the moral rights approach to ethics. Relate the moral rights approach to the scenario.
(c) Explain the utilitarian approach to ethics. Relate the utilitarian approach to the scenario.
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