Reference no: EM131428427

Read the case study "Monsanto Attempts to Balance Stakeholder Interests" found in your book. This case deals with the themes of management and marketing.  A major issue in the Monsanto case is whether genetically modified products (GM) are safe both for the environment and for human consumption.  Monsanto faces two other major issues: patent protection and insect resistance.  

Prior to answering the questions below, watch the video clip "The World According to Monsanto". A 2004 documentary outlines the problems associated with Monsanto's Roundup herbicide. https://topdocumentaryfilms.com/the-world-according-to-monsanto/

Case questions: 

1. What are some major points discussed in the case? 
2. Does Monsanto maintain an ethical culture that effectively responds to various stakeholders?
3. How should Monsanto manage the potential harm to plant and animal life from using products such as Roundup?
4. Using the "Four Lenses" to ethical decision making, how do you think Monsanto should handle this ethical dilemma? 

Assignment should be submitted in .doc, or .docx format only in a minimum of two pages. APA formatting for format, including Title and Reference Pages (not included in the two page minimum), applies. To view the rubric, click on the assignment and then "View Rubric" on the next page.