Monitoring device for patients to track own glucose levels

Assignment Help Operation Management

Reference no: EM132235988

You must be in your HBSP coursepack to run this simulation, not in your HBSP library.

In this simulation, you will play the role of a manager at Matterhorn Health, a medical device manufacturer. Do not collaborate on this simulation -- work independently and individually.

The firm has launched a new blood glucose-monitoring device for patients to track their own glucose levels. The product encounters serious quality problems soon after launch. You must cope with this unfolding crisis.

You will be asked to make a series of important decisions during the simulation. Please note that the crisis may not be resolved when the simulation ends. Many product-quality crises unfold over time, and firms cannot resolve them quickly.

When you do complete the simulation, please take a few moments to reflect on and note your decisions and actions. You may be asked to explain each decision. Consider the following questions as you prepare for our debriefing session in class:

What key decisions did you make? Why did you make those choices?

What aspects of the situation did you find most challenging?

How did you cope with the high level of ambiguity in the situation? How did you handle the lack of complete information? How did you cope with the increasing levels of stress that you may have encountered during the unfolding situation?

What real-life situations mirror the conditions in the simulation? What product-quality crises can you relate to this one? Did firms handle those crises well or not?

What should the CEO tell the media at the press conference? Be prepared to role-play that situation, either as the CEO or as a media member asking tough questions. The end of the sim provides space for you to write your press statement -- this is not an assignment and does not have to be turned in. Further, you do not need to complete this until the class discussion on the sim.

What advice do you have for managers in these types of crisis situations?

Reference no: EM132235988

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