Monitor marketing investments on quarterly basis

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Reference no: EM132169781

After several years of spending dollars on marketing, the CEO of a 100-person multispecialty group decided she was frustrated with the inability to determine the value of these expenditures. You have been brought on board as the group's new director of marketing. The CEO has asked you to prepare a dashboard for her that she can use to track and monitor marketing investments on a quarterly basis. Describe your approach.

Reference no: EM132169781

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