Monitor and track marketing investments

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Reference no: EM13218188

Topic Two- Monitor, Control, & Evaluate

After several years of spending many dollars on marketing, the CEO of a 100-person person multi-specialty group decided she was frustrated with the inability to determine the value of these expenditures. You have been brought on board as the group's new marketing director. The CEO has asked you to prepare a dashboard for her to monitor and track marketing investments on a quarterly basis. Describe your approach.

Reference no: EM13218188

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