Money is not the sole motivator

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1. Think about upcoming marketing efforts that will be visible in August - how does the end of summer impact a consumer's response to both advertising and stimulation to purchase? Think of categories that might stimulate the customer.

2. Why are measures of marketing performance critical to achieving profitable growth? How would marketing metrics help a company like McDonald’s better manage its profitability?

3. You have often heard the (mis)quote that, “Money is not a motivator!” The correct statement is, “Money is not the SOLE motivator.” Evaluate this second statement. Specifically, what factors motivate you at work? What does the Bible say about money?

Reference no: EM132189249

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