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Monetary gain in this relationship

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Reference no: EM131313174

There are various examples of global strategic partnership is available today, one of the example of such global strategic partnership is agreement between Apple Inc and IBM for sharing of big data analytics and innovative user technologies. This agreement will help Apple to penetrate global markets through building unique ios devices and apps and on the other side IBM will have benefit of increase in share of revenue.

Question: Do you think that IBM only receives monetary gain in this relationship? Explain.

Reference no: EM131313174

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