Reference no: EM133734891
Overview
Different audiences require different communication styles and media. In this assignment, you will communicate the same information to different audiences in different formats.
You have been coordinating with the benefits team to modify the current employee benefits package to support your long-term employee engagement and retention strategy.
After a lot of research and communication with different providers, the benefits team has sent you the following memo regarding the change. As part of the team spearheading the benefits change process, you are tasked with communicating details of the new package to the affected audiences.
Memo
From: Benefits Department
To: Director, Strategic Planning
RE: Change in Benefits
Overview: The company has had the same benefits provider for ten years and we have reached the end of the contract. As premiums and the cost to the company have increased every year, benefits have remained the same and even decreased in some areas. Additionally, employees have been sharing concerns regarding the cost, co-pays, coverage, and options of the current provider. Therefore, in order to conduct due diligence, the benefits team began reviewing other providers last year. Based on the feedback of employees and needs of the company, the following criteria were considered in the search:
Price of premiums
Lower deductibles
Improved dental plan option
Improved eye care plan option
Inclusion of health care savings or spending accounts
Enhanced long-and short-term disability coverage
Wellness programs
Reduced premiums for nonsmokers
After reviewing the different plans offered and extensive consultation with other stakeholders, the benefits team has selected a new program. Compared to the current program, employees will experience the following enhancements in the new program:
Plans with multiple deductible options
Health care savings account
A wellness program that offers access to a weight loss application, incentives for wellness visits and activity logs, and reimbursement for gym memberships and smoking cessation programs