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Modified SWOT Analysis

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Successful businesses regularly analyze their processes to ensure they're operating as efficiently as possible and maintaining their competitive advantages. Although you can assess a company in many ways, a common technique is the SWOT analysis. In this assignment, you'll practice using SWOT analysis to better understand the factors involved in making business decisions that promote sustainable competitive advantage.

Select and research a company from the 2019 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace.

Evaluate the selected company's sustainable competitive advantage using the SWOT analysis technique.

An introduction with a detailed description of the company

A SWOT Analysis Diagram that includes strengths, weaknesses, opportunities, and threats

An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a competitive advantage; examples may include:

Financial, physical, or human resources

Access to natural resources, trademarks, patents, or copyrights

Current processes (employee programs or software systems)

An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a competitive advantage;examples may include:

Market trends (new products or technology advancements)

Economic trends (local and/or global)

Demographics

Regulations (political, environmental, or economic)

Conclusion with an evaluation of how the company has retained its competitive advantage.

Reference no: EM132894152

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