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Modes of entry into international market

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Reference no: EM132590407

Modes of entry into an international market are the channels which organizations employ to gain entry to a new international market.

Within our Thompson (2020) text, read Chapter 7 Assurance of Learning Exercise #2 related to Walgreens' mode(s) international market entry and respond to the following questions:

1. What was Walgreens' entry strategy designed to achieve?

2. Why would this make sense for a company like Walgreens?

3. Provide two recommendations on what Walgreens might do differently going forward with their entry strategy? Make sure you support your recommendations?

 

Reference no: EM132590407

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