Modes of entry into foreign markets

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Reference no: EM132709524

Define the following modes of entry into foreign markets:

Exporting

Countertrade

Switch trading

Counter purchase

Licensing, franchising

Collaboration

Strategic alliances

Equity joint ventures

Additionally, discuss the following:

Motives, advantages, and disadvantages of each term above

Overall control issues and risks

If you were an international clothing manufacturer who was looking to reduce costs and improve efficiencies, which do you think is the entry mode that promises the best success?

Reference no: EM132709524

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