Model rules of professional conduct

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Reference no: EM133673388

Attorney Collins' billboard advertisements may indeed violate ethical rules. According to the American Bar Association's Model Rules of Professional Conduct, Rule 7.1 prohibits lawyers from making false or misleading communication about the lawyer or the lawyer's services. The depiction of the court and opposing counsel as subservient and tort defendants as demons could be seen as misleading, as it may create unjustified expectations about results the lawyer can achieve. Attorney Collins' "puffery" regarding his status, credentials, or qualifications may also violate ethical rules. Rule 7.1 again comes into play here, as it prohibits false or misleading statements about a lawyer's services. By referring to himself as the "King of Personal Injury," Collins may be creating an unjustified expectation about results he can achieve, which is misleading. Attorney Collins' failure to indicate responsibility and source of payment on billboard advertising may violate Rule 7.2(b) of the Model Rules of Professional Conduct. This rule states that a lawyer's communication must include the name and office address of at least one lawyer or law firm responsible for its content. If Collins did not include this information, he would be in violation of this rule. Attorney Collins' payment to 'street kids' to approach potential

Reference no: EM133673388

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