Model of the consumer decision process

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Reference no: EM13734057

1. According to the Model of the Consumer Decision Process, the marketing activities that affect consumer decision process include the value proposition, technology, and marketing communications.

True

False

2. Mike and Mary see an ad for a new Sony LCD flat-panel television. Mike only watches the news but Mary wants a new TV set to view sports. Their perceptions of the ad may be ______.

similar

the same

very different

slightly similar

a lithe different.

Reference no: EM13734057

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