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Model of Consumer Behavior

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Questions

1. What marketing techniques would help you deliver the best consumer value throughout the Model of Consumer Behavior?

2. How does the application of STP principles maximize consumer value for the automobile industry?

3. What Branding "Points of Difference" and "Points of Parity" guide customer value. Describe a brand example?

4. What is a more effective marketing positioning: low price or value? Why?

5. What effect has the internet had on traditional retailer channel strategies? Describe a brand example.

Reference no: EM133336236

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