MOD007190 Digital Business and Principles of Marketing

Assignment Help Other Subject

Reference no: EM133036515

MOD007190 Digital Business and Principles of Marketing - Anglia Ruskin University

Article - Amazon to pay $500,000 for not sharing Covid data

ASSIGNMENT TASK:

A 5-10 minute individual presentation.

Marketing is the management of change.

Task: Individual Presentation based on a live current business issue. You may select either Covid, Brexit,CSR or Climate Change.

Students must visit the BBC website. They must select a business story from the BBC after September 2021 which involves a well-known business facing a current problem, difficulty or challenge related to Covid, Brexit or Climate Change. The business must be operating in the UK market. Students must research their selected company linking the current problem to;
PRESTCOM
The Marketing Mix
Strategy
Segmentation, Targeting and Positioning
Sustainability, Ethics and CSR
Students must demonstrate an understanding of theory using the module textbooks and then link theory to their case study and current challenge. How has the current problem changed the business? Has the firm altered the 7Ps or their target customer? Are their new government laws? New products? Have their closest competitors changed? Has their brand equity or reputation been damaged? Have they altered their strategy? New markets? Has there been a challenge linked to sustainability or CSR?

Learning Outcome 1: Knowledge and Understanding: Demonstrate a secure knowledge and understanding of the fundamental principles and concepts of marketing.

Learning Outcome 2: Knowledge and Understanding: Demonstrate a wide range of understanding and appreciation relevant to the influence of marketing on business and management.

Learning Outcome 3: Intellectual, practical, affective and transferable skills: Applymarketing concepts toa current case study and suggest appropriate, reasonable solutions whilst demonstrating flexible and creative approaches to problem solving and the ability todiscuss the issues.

Learning Outcome 4: Intellectual, practical, affective and transferable skills: With guidance, examine, interpret and evaluate the different marketing concepts whilst being able to write clearly and effectively in academic English, communicating clearly and appropriately.

Introduction:
Has an outline of the areas in question been provided, including a coherent, brief explanation / discussion of the relevant issues?

Contents:
Have the relevant, specific issues been defined and identified?
Has an explanation / exploration of the issues identified been provided?
Are the arguments / discussions coherent and address the essay questions in an appropriate, logical manner?
Case Study
Has theory been applied to the case study in a relevant manner demonstrating the links between the two.

Conclusion
Has a coherent conclusion to the issues raised been provided?
Presentation and Academic Rigour:
Have the arguments and conclusions been clearly presented and communicated in an appropriate style of language, including using good spelling and grammar?
Has Harvard referencing been applied correctly?

Reference no: EM133036515

Questions Cloud

Discuss the services a business intelligence team : Discuss the services a business intelligence team provides to different departments and the leadership of the organization.

Prepare entries on appropriate dates to record declaration : The dividend is paid on December 31. Prepare the entries on the appropriate dates to record the declaration and payment of the cash dividend

Assignment-employee motivation and performance : Employee Motivation and Performance seeks to look at how best employees can be motivated in order to achieve high performance within a company or organization.

What information should the review report contain : What information should the review report contain? What should O'Neil do if she finds there was a material departure from GAAP

MOD007190 Digital Business and Principles of Marketing : MOD007190 Digital Business and Principles of Marketing Assignment Help and Solution, Anglia Ruskin University -Assessment Writing Service

Compute the net present value of this project : To produce grading machines, Lupace must invest in acquiring specialized equipment that costs $1,000,000. Compute the Net Present Value of this project

Policy change in african continental free trade area : Assess and discuss the latest policy change in respect to the African continental free trade area (ACFTA) transportation needs

Did the analyst prediction prove correct : An analyst predicted last year that the stock of Mallard Inc. would offer a total return of at least 8% in the coming year. Did analyst prediction prove correct

Describe organizational domain : There are two options for this discussion board. Choose one for your initial post and the opposite one to respond to your classmates.

User Account

All Pages