MOD007190 Digital Business and Principles of Marketing

Reference no: EM133036515

MOD007190 Digital Business and Principles of Marketing - Anglia Ruskin University

Article - Amazon to pay $500,000 for not sharing Covid data

ASSIGNMENT TASK:

A 5-10 minute individual presentation.

Marketing is the management of change.

Task: Individual Presentation based on a live current business issue. You may select either Covid, Brexit,CSR or Climate Change.

Students must visit the BBC website. They must select a business story from the BBC after September 2021 which involves a well-known business facing a current problem, difficulty or challenge related to Covid, Brexit or Climate Change. The business must be operating in the UK market. Students must research their selected company linking the current problem to;
PRESTCOM
The Marketing Mix
Strategy
Segmentation, Targeting and Positioning
Sustainability, Ethics and CSR
Students must demonstrate an understanding of theory using the module textbooks and then link theory to their case study and current challenge. How has the current problem changed the business? Has the firm altered the 7Ps or their target customer? Are their new government laws? New products? Have their closest competitors changed? Has their brand equity or reputation been damaged? Have they altered their strategy? New markets? Has there been a challenge linked to sustainability or CSR?

Learning Outcome 1: Knowledge and Understanding: Demonstrate a secure knowledge and understanding of the fundamental principles and concepts of marketing.

Learning Outcome 2: Knowledge and Understanding: Demonstrate a wide range of understanding and appreciation relevant to the influence of marketing on business and management.

Learning Outcome 3: Intellectual, practical, affective and transferable skills: Applymarketing concepts toa current case study and suggest appropriate, reasonable solutions whilst demonstrating flexible and creative approaches to problem solving and the ability todiscuss the issues.

Learning Outcome 4: Intellectual, practical, affective and transferable skills: With guidance, examine, interpret and evaluate the different marketing concepts whilst being able to write clearly and effectively in academic English, communicating clearly and appropriately.

Introduction:
Has an outline of the areas in question been provided, including a coherent, brief explanation / discussion of the relevant issues?

Contents:
Have the relevant, specific issues been defined and identified?
Has an explanation / exploration of the issues identified been provided?
Are the arguments / discussions coherent and address the essay questions in an appropriate, logical manner?
Case Study
Has theory been applied to the case study in a relevant manner demonstrating the links between the two.

Conclusion
Has a coherent conclusion to the issues raised been provided?
Presentation and Academic Rigour:
Have the arguments and conclusions been clearly presented and communicated in an appropriate style of language, including using good spelling and grammar?
Has Harvard referencing been applied correctly?

Reference no: EM133036515

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