Reference no: EM133028403 , Length: word count: 2200 words

MOD006960 The Pitch Project Assignment - Anglia Ruskin University, UK

Assessment - Analytical report/Business Plan

ASSIGNMENT QUESTION - You must produce an individually written business plan of approximately 1800 words, excluding the Template. This will be a maximum of 2200 words including the mandatory 380 word template with guide, but does not include the title, contents page and references/Bibliography. The business plan application form should explain why and how you will use the grant funding. You will need to set out the business idea that you have worked on during the module. In groups of 2 or 3, you are required to develop your business idea, it is assumed that your business is a new business start-up, or you are taking over a going concern in respect of scenario A. However, your assignment will need to be completed individually. You may share your name, logo, Cash flow, projections and the skills advert only.

Although you have worked in a group for your pitch, please note that this is an individual piece of work and you must not collaborate with other students on this piece of work, with the exception of the financial figures.

In your groups of 2 or 3, select ONE of the following scenarios (A), (B) or (C).

A) Students to produce an individual business plan application to apply for seed capital of up to £40,000. The business plan will form part of the application to take over the management and lease of a local authority residential care home. You will be required to set out the business plan and financials for the running of the going concern. The winners of the tender will be required to maintain the property on a fully insuring and repairing 25-year lease of the building and contents. Consider the proposal of taking over a government-owned 50 bed residential nursing home that is currently just coming out of special measures. The nursing home currently has 21 residents after a COVID-19 outbreak in the home. The facility service users have various care needs. 60% of the staff are new and all staff will be subject to new contracts after the takeover. The property and all equipment is in a good state of repair and the all the rooms have been refitted and decorated in the last 6 months. It is assumed that the business will be granted a rate free period of 6 months and 4 months rent free for the winners of the tender. The terms of the lease are 25 years on a full insuring and repairing basis. The local authority will be the landlord but will have no other responsibilities. The above details should be reflected in your business plan report. Consider the price to build or buy such a property to give you some idea of the rental value in your chosen area.

Things you may wish to consider. How many service users do you need to break even, the staffing levels are set for 21 service users? How will you build confidence and trust in the facility? What are your plans for a resurgence of COVID-19?

B) Students to produce an individual business plan for independent business start-up idea to obtain a government loan of up to £40,000 where they will be required to outline their business plan.

Consider a realistic business start-up idea and outline your idea in the business plan in order that you can obtain a government loan. Your research and financials are a key part of the business plan. Your transferrable skills and where you obtained them are vital to your start up idea and identify the relevant skills your business may need. You need to consider any skill gaps you and your group have and how you propose to solve those skill gaps. (Employ, partnership/directors, mentors, training etc.) Things you may wish to consider: COVID-19 impact on business and the supply chain. Is there a market for your goods and services now? Will this market grow or recede? Critically consider the market and your target market.

C) Students are to produce an individual business plan for a loan of up to £40,000 to start a not for profit start-up business. Factor in the company's incorporation process and legal status as a not for profit organisation, you should also consider how you will utilise excessive profit to grow/ develop the business. The business plan will also serve as an important part of the organisation's bid to take over a local authority community service contract worth £400,000 for a two-year contract.

(Please choose one London borough with which you may be familiar).

This cannot be all of London. Remember you're a start-up. It is important that you state how many clients you intend to support annually and that your plan provides value for money, which is a strong consideration in local authority procurement.

A key cost will be the staffing and premises so be realistic about the staff to client ratios and likely building overheads.

1) Bid 1: To provide a borough wide support service to victims of domestic violence (DV), these include and are not limited to counselling services, provide a telephone support phone line and liaising with other charities, groups and DV refuges in the region.

2) Bid 2: To provide youth services in borough crime hotspots where gangs and drug dealing is prevalent. The youth services will provide diversionary services for 11 to 19 year old's, offering learning support, mentoring and youth club facilities. You will liaise with other organisations including the police, youth offending services and pupil referral units etc. The local authority will make suitable premises available rent free, however, you must account for building maintenance and running costs.

3) Bid 3: To provide support to vulnerable homeless people sleeping rough in the borough. You may consider supplying but are not limited to advice, counselling, clothing, emergency supplies, support on how to claim benefits etc, liaison with other local authority departments such as adult social services, housing and anti-social behaviour teams. You should also consider partnerships with drug, alcohol and mental health services in your chosen borough.

Things you may wish to consider. How will your organisation raise additional funding? Do you have the skills to provide the above services? If not, what are the skill gaps? How will you fill these skill- gaps. Consider the impact of COVID- 19 on all the groups service users, and your staff, supply chain and stakeholders.

Background - You are applying for one of the three outlined business scenarios or government loan/grant for your business start-up. The grant/ loans for the amount of up to £40,000 are to be paid back over a period of no more than 10 years. Owners/Directors (you) are able to add a maximum of £2000 per person £44,000 or 46,000 which they can add if they wish. You must not exceed the start-up budget stated.

Key areas for consideration, for all three scenarios:

-Your product or service

-Premises

-Staffing in particular your skill gaps

-Teams

-Team Negotiation skills (Give and Take)

-Leadership and Management

-Supply chain (where your product or services come from)

-Location

-Target market

-Market research, Primary and secondary. Questions and why.

-Cash flows and Projections

-Set up and fixed costs

-Any direct costs

-Pricing

-Launch dates and reasons why

-Detailed information

-COVID-19

Analytical report/Business Plan Format -

1. Title Page

2. Section One: Business Overview

Business Summary

Business Aims Core product or service

3. Section Two: Management Structure

Professional team skills

Team member's roles and responsibilities,

Skill gaps and recruitment advert.

4. Section Three: The Market

Target Market

Competitive advantage/USP

5. Section Four: Marketing

Market Research

Competitor analysis

Marketing strategies

6. Section Five: Operations & Logistics

Set up costs

Monthly Fixed Cost

7. Section Six: Costs and Pricing

Margins

Mark ups

8. Section Seven: Financials

Cash flow

Plus 3 Year Forecast

Notes

9. References/Bibliography. (NOT INCLUDED IN WORD COUNT)