Mobile phone market with the amazon fire

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Reference no: EM132577090

Chapter 14, PROJECT PROFILE, you can read the story of the termination of Amazon's project to enter into the mobile phone market with the Amazon "Fire."

For this online discussion, please consider the termination of Amazon's "Fire" project , and then share with the class your thoughts on this project.

Would you consider this an "early termination?"

What are the key factors and events that led to the failure of this project?

What might Amazon have done differently to turn this project into a success? Or, was the project doomed from the start with no hope of success?

Reference no: EM132577090

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