Mobile marketing is impacting marketers

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Question 1. Why has the use of guerrilla marketing been on the increase? Take a position as to whether or not this form of marketing has become controversial, and explain whether or not this criticism is warranted.

Question 2. Advertising in video games is becoming more popular. Discuss some of the reasons this medium is attractive. Do you see any downside to advertising through video games?

Question 3. What is the future of traditional home shopping channels like QVC and HSN? Given the decline in television viewership, what will these channels have to do to survive?

Question 4. Discuss the role of social media in an IMC program. What can these media contribute in regard to helping marketers achieve communications objectives?

Question 5. Discuss how mobile marketing is impacting marketers' use of sales promotion.

Reference no: EM133247408

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