Mobile Marketing and eCommerce

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Reference no: EM132160218

Mobile Marketing and eCommerce There is a lot “buzz” about how smartphones and tablets have become increasingly important for e-Commerce (aka – m-commerce, mobile commerce). a. Research this trend and, using the latest information, describe what is happening, and why. b. As an eMarketer, what do you have to consider when designing websites, marketing programs and promotions to take advantage of the mobile trend?

500 words or more

Reference no: EM132160218

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