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Mobile customers in comparison to their desktop counterparts

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1. Which of the following is true of mobile customers in comparison to their desktop counterparts:

Desktop customers expect far more community engagement and entertainment

Mobile customers expect far more brand information and company background

Desktop customers expect far more in responsiveness and simplifying their customer experience

Mobile customers expect far more in discounted offerings and coupons

Mobile customers expect far more in real-time research and context relevance

2. An app that provides free advice on removing a wine stain is a great example of:

Friend-of-mine marketing

Top-of-mind marketing

Back-of-mind marketing

Frame-of-mind marketing

Out-of-mind marketing

3. Among the ways to optimize mobile sites for friendly user interfacing are all BUT the following:

Touch interaction that avoids the fat thumb syndrome

Shorter route calls to action

Quicker downloading of mobile websites

Video and other imagery that replaces text

Deeper menu selections and hyperlinks for in-depth research

Reference no: EM132176409

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