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Mobile computing critical to success of organization

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Reference no: EM132890727

Read the case study,"Has Facebook Solved the Mobile Ad Problem?". After reading the case study and completing additional independent research using the textbook and online resources, address the following:

Research one of the following companies discussed in your textbook: Snapchat, Taco Bell, Karmaloop, 16 Handles, WeChat, Mxit, Saya, and iCow. Alternatively, feel free to research other companies.

Why is mobile computing critical to the success of an organization now?

Provide specific examples to support your answer.

Reference no: EM132890727

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