Reference no: EM132789597
MNG81001 Management Communication - Southern Cross University
Purpose : The purpose of the assessment is comprehensively fulfilled. Main ideas are fully appropriate and very informative for the audience. Demonstrates excellent evaluation and analysis of the company's digital communication activities. Report is formatted consistently throughout. All structural elements of the report are clear, relevant and informative.
The individual section uses 10 to 12 appropriate sources (including at least 4 peer reviewed journal articles) to support main ideas consistently and insightfully throughout. Credibility is greatly enhanced by the precise, consistent and effective incorporation and documentation of sources using a balance of evidence through paraphrasing, direct quoting, and summarising (including synthesising).
Executive summary
1. Introduction
1. Contextualisation: Set the context -provide general information about the subject (main idea), explaining the situation so the reader can make sense of the topic and the claims you make and support.
2. Purpose: WHY you are writing the report.
3. Thesis statement/controlling argument: a concise, well-constructed statement in your introductory paragraph that explains WHAT you'll be arguing/discussing (the subject)
4. Blueprint/road map: An indication of the order in which you will discuss your key themes/points.
2. Digital communication channels
Tables and figures
The essential basic elements of introducing tables and figures. The main text should:
(a) tell the reader when to look at a table/figure (and so this reference should appear before the table/figure in single column text)
(b) introduce the contents of the table/figure
(c) point out any key features or trends which the reader should take a note of
(d) draw a conclusion from the table or figure which answers the ‘So what?' question.
Company overview
3. Digital communication activities
Identity and social media
Analysing constituencies
4. Diagnosing the company's reputation
5. Social media challenges
6. Conclusion
7. Recommendations
8. References
Attachment:- Management Communication.rar