Mne foreign market entry strategy

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Reference no: EM132971500 , Length: word count:2800

HI5014 International Business Across Borders

Assessment - Analysis of a Multi-National Entity (MNE)

Students are required to research and analyse a multi-national entity (MNE) of their choice from the designated listing. In the report, students must address the following themes from topics 5 -9, including:

1. MNE Foreign market entry strategy and its relationship to the MNE's global marketing strategy.

2. Competitive dynamics and an appraisal of the current market conditions faced by the MNE in both the home and host markets in 2021.

3. MNE's organisational structure and the global Human Resources management strategy of the MNE.

Students are required to apply the theories and knowledge derived from the unit materials, demonstrate critical analysis, evaluation skills and provide a considered and comprehensive appraisal of their selected MNE. Students should prepare a finalised and high-quality report as if it were to be submitted to the Board of Directors for their
consideration.

Purpose:

Assignment Specifications

This group assignment is an opportunity for students to demonstrate their understanding of core unit concepts and apply their knowledge of the theories and unit material to a contemporary multi- national entity operating in different markets around the world. Students should strive to produce a group report which is suitable for presentation to the Board of Directors.

Details
Select a current well-known multi-national entity from the listing provided on Blackboard. Analyse the selected and approved multi-national entity in terms of:

• Foreign entry strategy
• Global Marketing strategy
• Competitive Dynamics
• Trading conditions in 2021
• Organisational structure
• Global Human Resources Management

In this report,
• Use sub-headings
• Use appropriate paragraphing
• Reference the sources used with the correct in-text citation conventions, as stated above.
• Provide a full list of references at the end using correct Adapted Harvard referencing conventions
• Check the safe-assign report and modify the submission if it is Medium or High risk.

Attachment:- International Business Across Borders.rar

Reference no: EM132971500

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