Reference no: EM133163345

MMN225379 Strategic Management - Glasgow School for Business and Society

Learning Outcome 1: Critically evaluate different schools and perspectives of strategy and locate the field of strategy in its historical and academic roots

Learning Outcome 2: Apply and/or formulate relevant conceptual frameworks and tools for the interrogation and development of strategy in a variety of organisational settings

Learning Outcome 3: Formulate strategies for the exploitation, management and implementation of new business value to enhance business processes

Learning Outcome 4: Synthesise, and evaluate, appropriate strategic options for organizations in different contexts

Learning Outcome 5: Critically assess contemporary issues associated with strategy process, responsible management, managing change and implementation

Assessment Brief 1:

Purpose of this Assessment
The purpose of this assessment is to help students demonstrate their understanding of strategy and strategic analysis and the nature of real-world research.

Task Required

Students are required to work in groups of 4 (min) to 5 (max). The task is to undertake a strategic analysis of an organisation of their own choice. Specifically, an evaluation of the organisation's current strategy and recommendations for the future. If resit is required, the task will be individual in the form of a presentation.

Key requirements
The organisation must be agreed with the module leader (week 3/4).
Students will undertake a strategic analysis of the organisation and develop recommendations from the findings of their analysis.
The strategic analysis will incorporate considerations of the conceptual frameworks and analytical tools for strategic analysis
Students will develop a PPT presentation and present for a maximum of 15mins. Each member of the group is required to speak during the presentation.

Suggested content as follows

1. Introduction
2. Internal analysis (select tools)
3. External analysis (select tools)
4. Discussion/ conclusions
5. Recommendations

Assessment Brief 2:

Individual Strategy Report

Purpose of this Assessment

The purpose of this task is to help students recognise the importance of understanding of organisations in the real-world. The strategic analysis will incorporate considerations of the conceptual frameworks and the different strengths and weaknesses of the analytical tools for strategic analysis

Students will select and apply the appropriate tools to produce the most effective analysis to allow the development of recommendations. Students will also consider the validity of published information in the context of undertaking a strategic analysis and producing recommendations, to address specific issues such as (i) context (ii) change (iii) turnaround.

Task Required

Students are required to further develop the analysis, findings and recommendations produced for CWK1.

By agreement with the module leader each student will select specific elements from CWK1 for further investigation to be presented as an individual report,.

The elements selected for further investigation will be different for each individual member of the group to allow the development of original individual work for CWK2.

Suggested content

1. Executive summary
2. Introduction
3. Further analysis
a. Selection of tools for internal and external analysis
b. Awareness of conceptual frameworks
c. SWOT
4. Revised discussion/ conclusions
5. Recommendations supported by further analysis (SFA) (BCA)

Attachment:- Strategic Management.rar