Reference no: EM132881238 , Length: 3000 words
MMN212602 Strategy and Innovation - Glasgow School for Business and Society
Your coursework is as follows: " Critically evaluate the strategic position of a company of your choice in (Oman) and propose how emerging technology may impact on the future position of the organization". Your answer should be a total of 3,000 words (+/- 10%) in length and should be underpinned by reference to relevant literature and illustrations of contem/>porary organizations.
1. Introduction
Choose a company of your choice as your case. Set up the paper by establishing what will be done, how, why and in what order. Give the company background.
2. Analysis of the company's current strategic position
Identify the company's current strategic position. You will use the range of frameworks and concepts which are appropriate to build your discussion. Ensure the rationale is clear and that you do not have any generalised assumptions. Use the strategy process model provided in class to decide which frameworks are appropriate. We would generally expect you to use PESTL, Five Forces, Value Chain and perhaps BGC/Product Lifecycle
It is possible that in some cases you will want to emphasise the internal elements of the business as core to the strategic position. In this case culture, structure and vision/values may be core.
Ultimately end with a SWOT and a clear statement of the Current Strategic Position of the Company.
3. The emerging Technology : Identify which technology you are going to explore.
4. Impact of Technology on Strategic Position
This is a critical section to your work. You need to explain how the emerging technology can impact on the company's Strategic position.
5. Conclusion
Summarise your key findings and close of the work.
Attachment:- Society Strategy and Innovation.rar