Reference no: EM132530874 , Length: word count:3500

MMBB06 Business Development and Value Creation - York University

1. Critically evaluate key sustainability concerns and the impact of business activities on these concerns.
2. Critically evaluate a range of relevant theories and models such as the Triple Bottom Line, corporate social responsibility (CSR), business ethics and the role of the market.
3. Propose and critically evaluate appropriate sustainable business strategies.

Selected company name is "isai matrimony".

Learning Outcome 1: Demonstrate an understanding of the running of a business venture.
Learning Outcome 2: Apply key entrepreneurship and small business theories and principles.
Learning Outcome 3: Critically examine how entrepreneurs manage networks and relationships.
Learning Outcome 4: Identify sources of finance for developing a business and how to manage risk.

Assignment Description

Demonstrate an understanding of the running of entrepreneurship and running a small business venture.

The report will be developed in a business plan format and develop each section required for successfully setting up a new small venture. The business plan should include key headings:

• Executive summary
• Business description - typology, geographical reach etc.
• Product/service description - innovative, look feel, functionality
• Market analysis - industry analysis, competitor and customer analysis
• Marketing strategy - how are you going to attract customers, vision and mission statements
• Operations and logistics - what and who do you need to deliver your business, due diligence, risk management
• Financial forecast (cash flow statement and cash flow forecast)
• Key Milestones

Attachment:- Business Development and Value Creation.rar