MKTU9UC Understanding Consumers Assignment

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Reference no: EM133026778 , Length:

MKTU9UC Understanding Consumers - University of Stirling

Topic - Anticonsumption and Consumer Resistance: understanding consumers' attitudes, motivations and behaviour.

This coursework will be marked against the following criteria:

Conceptualisation of scope and focus (introduction)

Identification of key issues, theoretical gaps, and / or conceptual questions (introduction and Lit Review)

Analysis and interpretation of core themes (Lit Review)

Synthesis of peer-reviewed journal literature

Implications and future research (discussion / conclusion);

Structure, style and expression (and referencing style)

Attachment:- Seminar_Pack.rar

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The report is about anticonsumerism and the literature review of the same. About 10 articles are reviewed in the context, The discussion is made to include the concepts, implications to the consumer behaviour from multiple directions. Also there is discussion made about the factors like synthesis of the journal literature and scope of future research. References are included as well.

Reference no: EM133026778

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