MKTM033 Entrepreneurship Report Assignment

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Reference no: EM132594077

MKTM033 Entrepreneurship Report - University Of Northampton

Assessment Task

Learning Outcome 1: Select and apply academic literature, industry sources and models to examine and analyse markets and industries to identify opportunities for the development of a new business venture.

Learning Outcome 2: Demonstrate the capacity for original thinking through the identification and evaluation of an unexploited market opportunity.

You are required to produce an Opportunity analysis for a new venture. While you can focus on any sector or industry, your budget for the new venture is £10,000. You cannot go over your initial capital of £10,000.

Please use a template below and answer all the sections required.

Writing an Opportunity analysis (or feasibility study) can help finalise your business idea, and to check it against the initial perception of the market-place. Feasibility study is a first draft of ‘nature of the business' proposal that can allow further investigations and calculations to be based.

Task:
Write an Opportunity analysis (Feasibility study). Please use the template below.

1. BUSINESS OVERVIEW
Include key information points regarding your venture (write a short summary of a proposed venture including some details regarding the market, customers and competition).

2. PERSONAL SWOTANALYSIS
Carry out personal SWOT analysis. What skills and experience will you bring to the new venture?How will you minimise external threats and capitalise on opportunities.

3. MARKET RESEARCH
3.1 SWOT - Carry out SWOT analysis of your idea
3.2. PESTEL - Carry out a detailed PESTEL analysis to assess opportunities arising from changes in the environment. Why have you chosen this area of the market? Include evidence of demand (inc. trend analysis etc.)

3.3 Competitors -Carry out the analysis of market and competition. What is your USP and value proposition? What is your key differentiating factor?
Compare your new venture to main competitors (consider competitors' strengths and weaknesses; identify how you will position yourself; decide what is your basis of competition, i.e. cost/differentiation).

4. GROWTH POTENTIAL
Compare the new venture to the ideal business.
How do you see the company growing and becoming more profitable in the future?

5. CAPITAL REQUIREMENTS
Identify your key start-up capital requirements and possible funding options.

Attachment:- Opportunity Analysis.rar

Reference no: EM132594077

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