MKT744 Global Marketing And Sales Development Assignment

Reference no: EM132861888

MKT744 Global Marketing And Sales Development - Ulster University

International Marketing Evaluation & Strategy

International Marketing Strategy

You will be allocated a country and required to conduct a business environment audit relevant to international expansion to that country. You should conduct a PESTLE analysis for your allocated country, describe and evaluate those aspects of the environment (political, legal, economic, socio-cultural, technological and environmental) in the potential global market that are relevant to and, have implications for, developing a marketing strategy. The purpose of this evaluation is to identify potential market opportunities for the introduction of a new product/service. You will then be required to develop a product/service, with country of origin the UK, which you would consider has potential for expansion into this country, based on your PESTLE. You will then develop a global marketing strategy to that country, for your UK based product/service. This will include (although not exclusively):

• Justifying the opportunity in the country for the product/service you will develop.

• Provide an overview of the competitive landscape for the offering you are developing in your allocated country.

• Develop and design an outline international marketing strategy. You will need to discuss the product and modifications (if any) to allow entry and market establishment, pricing decisions, effective promotional efforts to establish awareness and establish market presence, distribution choices and brand/name along with suggesting the key challenges to global expansion for the SME in this market.

• You will be required to ensure that the PESTLE and international marketing strategy are linked to justify your decisions and choices.

The module leader will make use of feed forward in preparation for coursework. In addition, a discussion area will be used within Blackboard Learn, whereby students may support each other with regard to coursework, facilitated by the module leader. General feedback from assignments will be given, and students may make appointments to receive individual feedback. Individual written feedback will be given for all assignments along with marks as outlined above.

Attachment:- Global Marketing.rar

Reference no: EM132861888

Questions Cloud

Generate an erd based on the crow foot model : Generate an ERD based on the Crow's Foot model, using the following requirements:

What are some challenges of risk and quality management : What are some challenges of risk and quality management? Explain. Which do you believe is the hardest challenge to overcome? Why?

How much will the landowners receive quarter : Steven has invested $16041.64 into an account which pays interest compounded monthly. He makes no withdrawals but

How does governance structure for supply chain management : How well does FedEx accomplish the key elements that must be completed at each stage of the strategic sourcing process? Explain your answer.

MKT744 Global Marketing And Sales Development Assignment : MKT744 Global Marketing And Sales Development Assignment Help and Solution, Ulster University - Assessment Writing Service

Cloud computing in business operations : What are some examples of how the industry utilizes the internet and cloud computing in business operations?

List transferable skills and personal attributes : List at least ten transferable skills and personal attributes you possess that could be emphasized in the Qualifications Summary section

Analyze the challenges associated with managing compensation : Discuss the differences in pay and benefits between the United States and countries around the world, including a review of the minimum wage rates

Which american firm is a major shareholder : Which American firm is a major shareholder? It has been mentioned that this American company might buy out the entire company

User Account

All Pages