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MKT7001 Consumer Behaviour Assignment

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Reference no: EM132882499 , Length: word count:3000

MKT7001 Consumer Behaviour - Cardiff Metropolitan University

Consumption Journal Analysis

Learning Outcomes
• Critically evaluate the main theories of buyer and consumer behaviour.
• Critically analyse how buyer and consumer behaviour theories can be used in the development of more effective marketing strategies.
• Be cognisant of the need to develop a customer focus through mapping and determining consumer needs and wants.
• Critically evaluate customer groups and how their buying habits match to organisational goals.
• Evaluate decision making-processes and customer behaviour in both B2C and B2B contexts
• Explain the boundaries of consumer culture and their linkages and interactions with other to marketing and branding concepts.

Task

Understanding your own consumption habits is vital in understanding why consumers make decisions they do, and what influences your consumption decisions. Throughout the course of this module you are required to keep a ‘consumption' journal, that will log any purchases you make, or do not make, and anything else you may ‘consume'. This journal will then be analysed using relevant consumption theory.

1. Demonstration of evaluation and analysis of consumer behaviour, its drivers and key conceptual frameworks.

2. Identifying and critically analysing your own consumption habits in relation to key theories explored throughout the module.

3. Recommendations regarding how an Advertising Agency could use this information in future marketing activities.

4. Consumption Journal

5. Coherence and referencing - systematic, logical approach to the essay, correct use of the Harvard referencing system and at least 15 sound academic references that have not been simply gleaned from lecture material.

Attachment:- Consumption Journal Analysis.rar

Reference no: EM132882499

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MKT7001 Consumer Behaviour Assignment : MKT7001 Consumer Behaviour Assignment Help and Solution, Cardiff Metropolitan University - Assessment Writing Service
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