Reference no: EM132418853 , Length: 5
MKT501-Strategic Marketing Trident University International
Strategic Marketing Module
This is your 2-3 sentenceintroduction. No heading is required. Remember to always indent the first line of a paragraph (use the tab key). The margins, font size, spacing, and font type (bold or plain) are set in APA format.
Integrated Marketing Communication
Question : Discuss the aspects of the IMC. (The elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public relations and personal selling.) Define each and discuss the pros and cons of the individual elements.
Product
Question : Provide a quick overview of the product or service you created. Even though you have "created" a product or service, the applications and research in this section will be real.
IMC Approach
Question: Include a detailed description of your IMC approach. Explain your rationale for choosing or rejecting the specific elements (include applications to the earlier research section). What changes do you expect to make as the product/service matures?
Messaging
Question: Describe the message you wish to communicate based on your core strategy. Explain your rationale for the message. Formulate how you will communicate with your target market? Be specific. How will the internet be used in your IMC approach?
Measuring Effectiveness
Question: Select and explain the most suitable method for measuring advertising effectiveness. Your decision must include research to back up the selected method. Be sure to explain why this is the most effective method to measure the effectiveness of your marketing campaign.
Conclusion
This is your 2-3 sentence conclusion. Remember this is the last thing your reader will hear.
Attachment:- MKT501.rar
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