Reference no: EM133048138

MKT4131 Marketing Strategy, Leadership and Planning - Middlesex University

Marketing strategy plan - Warburtons

Your Task:

Assuming the role of a marketing consultant, you have been tasked by th Marketing Director for one organisation (of your choice from cwl) to write strategic marketing plan to drive growth strategy. Therefore, your plan should enhance the organisation's ability to exploit any new opportunities idcntifi through the strategic audit (cwl). This could be, as an example, for som organisations a combination of several smaller opportunities or for others a majo development (as identified through your strategic audit in c/wl). In developing your plan, you are to ensure it includes (but not restricted to) the following - no particular order:

a Clearly defined/justified SMART objectives, as well as strategic and tactics changes to the current marketing strategy based on an environmental analys etc.

Recommends how the organisation will assess the potential benefits/probl that these opportunities may deliver etc

A critical evaluation of the organisation's internal environment, value chain and its current marketing strategy, in relation to its ability to meet consumers' requirements and exploit its opportunities, as well as potential timescales etc

Utilises and justifies proposed marketing mix, including notions of wra around services, supporting activities, re-positioning strategics etc.

Concludes with an evaluation of the resources and control mechanis required to deliver its proposed suggestions etc

Discusses its potential source of competitive advantage, key success factor when benchmarked against competitors etc

An analysis and evaluation of the organisation's strategic position and option. open to them (SAFe/SPACE) etc.

• You arc not to use the organisations exiting growth strategies or proposed plans
• Your choice of business / organisation should be operating within the same segmentimalicetiindustry as identified in cwl.

This assessment should be 13 line-spaced, Font 12, Arial, and referenced appropriately throughout.

Indicate the word count on the first page and include a bibliography at the end. (Harvard Referencing System) of the document.

Knowledge/Skills:

1. Critically evaluate the role and function of marketing and apply a range o analytical tools to gain market insights and to determine the value of an organisation's resources and competences

2. Assess alternative strategic and tactical decisions to deliver market value based on a systematic analysis of market trends, competitive intelligence. and th internal dynamics of an organisation

3. Appraise a range of measures used to monitor the progress of the implement marketing strategy, including Finance measures and KPIs

4. Formulate a justifiable plan for the implementation of marketing strategy which is synergistic with strategic decisions

5. Determine the resources and control mechanisms needed for the successful implementation of marketing strategy, including those required to manage capabilities an expertise available to an organisation.

Attachment:- Strategic Marketing Plan.rar