Reference no: EM132591721 , Length: 9 pages + 10 ppt

MKT301 Consumer Behavior - Emirates College of Technology

Project Subject:

Write in the following topic from (10 to 15 pages):

• Browse websites or social media forFOUR ads that you think are highly effective for generating exposure, attention, and perception. Also find FOUR ads that you think are ineffective for each process. What makes the good ones effective? What do you think is wrong with the others, and how could they be improved? Show the ads as part of your presentation to the class.

• Visit one of the hypermarket nearby select FOUR products you think are highly effective for generating exposure, attention, and perception. Also find FOUR productthat you think are ineffective for each process. What makes the good ones effective? What do you think is wrong with the others, and how could they be improved? Show the product picture as part of your presentation to the class.

For your ads and products (above):

1. Suggest ways to increase the amount of attention received by an existing marketing stimulus (e.g., print ad, TV ad, web ad or banner, billboard, product package, sign, product placement, or sponsorship).

2. Identify the target audience that you are trying to reach, suggest STP strategy (segmentation, targeting and positioning) that may affect marketing opportunities.

3. Determine the main aspects of the message to be most important to draw attention,

4. Find two or three complaints you find on the websites about these products.

5. Suppose the message of any selected product or ad was difficult to understand? What can be done to increase the likelihood that it will be correctly understood?

6. Write down the names of five of celebrities, and identify products or services may those celebrities make good spokespersons and the celebrity's potential role in building brand equity.