Reference no: EM132467157 , Length: 10 Pages

MKT301 - Consumer Behavior Assignment - Emirates College of Technology, UAE

Project - Write in the following topic from (10 pages):

1. Browse websites or social media for FOUR ads that you think are highly effective for generating exposure, attention, and perception. Also find FOUR ads that you think are ineffective for each process. What makes the good ones effective? What do you think is wrong with the others, and how could they be improved? Show the ads as part of your presentation to the class.

2. Visit one of the hypermarket nearby select FOUR products you think are highly effective for generating exposure, attention, and perception. Also find FOUR product that you think are ineffective for each process. What makes the good ones effective? What do you think is wrong with the others, and how could they be improved? Show the product picture as part of your presentation to the class.

For your ads and products (above):

1. Suggest ways to increase the amount of attention received by an existing marketing stimulus (e.g., print ad, TV ad, web ad or banner, billboard, product package, sign, product placement, or sponsorship).

2. Identify the target audience that you are trying to reach, suggest STP strategy (segmentation, targeting and positioning) that may affect marketing opportunities.

3. Determine the main aspects of the message to be most important to draw attention,

4. Find two or three complaints you find on the websites about these products.

5. Suppose the message of any selected product or ad was difficult to understand? What can be done to increase the likelihood that it will be correctly understood?

6. Write down the names of five of celebrities, and identify products or services may those celebrities make good spokespersons and the celebrity's potential role in building brand equity.

Project Structure - You will be required to carry out a team project in which you select a particular consumer issue or problem, propose and carry out a study to examine this issue/problem, discuss your findings in class and provide a written report as described below.

1. Table of Contents

Table of contents should contain titles and page numbers for the main sections and subsections of your report. The table of contents should also include entries for any appendices in your report.

2. Introduction

It consists of presenting your organization, the subject and the objectives of your project. You should also present the different questions and issues you will have to discuss in this project.

3. Report Body

This is the central and main part of the project which contains the answers to the different questions asked above. The main requirement is that you need to structure the report so that it is clear and structured in a way that makes sense. Grammar and spellings count.

4. Conclusion

The project's conclusion should summarize the main findings obtained through your analysis.

5. References

You are responsible for appropriately citing material and methods that you use. Give references for the data collected from a text book, a magazine, a review or a website identifying its sources while using the appropriate form.