Reference no: EM133031240 , Length: word count:3500

MKT2350 International Market Entry Strategies - Conestoga College

Assignment Instructions

For each Part, define in your own words what is the essence of the Module (Topic). You will need to cite at least 1 Industry example where the content from this module is applied in the chosen company (A Canadian business example in this industry). Identify how the theory we have discussed in class applies practically in this Industry to this concept in developing a plan to allow Canadian Clothing Product to Russia.
Identify the type of Canadian Clothing Product to Russia. How this product will be introduced to in relation to concepts discussed in Modules 3 and 4. Make sure you account for all the Corporate Social Responsibility, Legal and Cultural difference between Canada and this country (Russia).

Part 1:
Summarize in your own words key aspects of Modules 3 and 4 and why they are important for international trade. Word count of less than 1000 words. In this part of the report write the heading of the topic and explain it in your own words

Part 2:
In this part of the report identify the Legal, Corporate social responsibility, Intellectual Property and Cultural difference between Canada and Russia. You will also identify how you plan to overcome these differences to export a clothing product for your own Canadian company to Russia. Use 1 industry example of a Canadian Apparel Company who is selling products to Russia.

You should summarize your documentation in 1000 words or less for each Part (Part 1 + Part 2 - 2000 words). Please use your own words and paraphrase the research you plan to cite instead of copy and paste of source content.

After documenting 2 Parts, summarize in your own words now your understanding of the contents of these chosen modules based upon in class lecture and your Research experience from this assignment. How will this help you develop an international market entry strategy.

Report Structure:
- Cover Page
- Table of contents
- Introduction
- Each Individual Section Documented
- Summary
- Bibliography
- Word Count (minus Bibliography)

Overall report should be less than 3500 words. Choose any Font Type provided it is used consistently in the document. Spacing should be (single spacing). Document should be professionally written.

Attachment:- International Market Entry Strategies.rar